Marketing Lab

A learning series for private practice growth!

Our FREE online marketing lab series offers useful guidance and insights into the various moving parts involved in marketing for a mental health practice. We are excited to offer it to you in two monthly time options designed to be accessible across multiple time zones.

Meet Your Trainer, Avivit Fisher

Hi! I’m Avivit Fisher and I specialize in helping therapists bridge this gap and fill their private pay caseloads through my High Impact Marketing method. This method focuses on building a therapy brand, establishing an online presence, setting up automated marketing processes, leveraging networks for referrals, and gaining confidence in promoting services and charging the fees you deserve.

What makes me an expert? Since I started working with therapists in 2017, I’ve helped dozens of therapy business owners fill their caseload with private pay clients. I’ve spent years learning about my clients’ work and struggles and created a great number of marketing and business resources for private practice owners. I’m also a certified Digital Marketer and the creator of the Therapy Business Brief newsletter. 

Avivit Fisher, Mental Health Marketing Expert
Why The Marketing Lab for Therapists

When it comes to starting and growing a private practice, therapists start by attracting clients through referrals, word of mouth, and insurance panels. Arguably, it’s the easiest way to fill your practice. But it’s not the only way, particularly if your practice is private pay only or transitioning to a private pay model.

With the promotional tools available to every therapist who wants to grow their practice, relying on referrals or insurance may slow down and even prevent your business’s success. Unfortunately, marketing is an often-neglected topic in virtually all psychology grad school programs, leaving clinicians to figure it out on their own in the real world, even though nearly 50% of therapists end up working in private practice.

When you choose the private pay model, you’ll need to invest in marketing on your own, but you will have full control of the type of clients to attract, your rates, and your promotional methods. This mental health marketing lab series is designed to take you through the process of marketing your therapy practice in manageable monthly sessions.

Without perspective, we can lose track of all the moving pieces in the world around us.

We can get distracted or develop a single vision in business and life that can distort our sense of reality. When it comes to marketing, zooming out and looking at your whole strategy can give you clarity and show how every channel, effort, and activity is supposed to work together to achieve a specific goal. In private practice, the goal is to consistently attract new clients. We use SEO, Social, ads, outreach, and other tactics to do that, but we don’t often have a clear understanding of the order, or in marketing terms, a “funnel” that helps us organize this process. The diagram below shows how each marketing piece builds up on the other.

REdD Marketing Funnel

Register for our online marketing lab to really zoom in and learn all these business basics!

The Details!

When: Running twice monthly; your choice of date and time:

@11am Eastern
@8pm Eastern
JULY 2024 – Must Have Marketing For Launching A New Practice Wednesday
July 17th
July 18th
AUGUST 2024 – Picking A Profitable Niche Wednesday
August 7th
August 15th
SEPTEMBER 2024 – Nailing Your Marketing Message Wednesday
September 11th
September 19th
OCTOBER 2024 – Building A Strong Therapy Brand Wednesday
October 2nd
October 10th
NOVEMBER 2024 – Activating Your Network To Generate Referrals Wednesday
November 6th
November 21st
DECEMBER 2024 – A Winning Outreach Strategy For Private Pay Practices Wednesday
December 4th
December 19th
JANUARY 2025 – Your Therapy Website: Your Most Powerful Marketing Tool Wednesday
January 1st
January 16th
FEBRUARY 2025 – Growing Your Website’s Traffic With SEO Wednesday
February 5th
February 20th
MARCH 2025 – How To Attract Local Clients Online Wednesday
March 5th
March 20th
APRIL 2025 – How To Use Social Media To Build Professional Authority Wednesday
April 2nd
April 24th
MAY 2025 – Leveraging Email Marketing To Build Your Caseload Wednesday
May 7th
May 22th
JUNE 2025 – Offline Marketing Tactics For Growing Your Private Practice Wednesday
June 4th
June 19th

Links to join the live Zooms will be provided via email. You can register using the form below. Be sure to check the spam folder after signing up and mark us as a safe sender so you can receive future lab notifications.

For Whom: Therapists and anyone starting or running a mental health practice.

Continuing Ed:  No

Course Fee: FREE

Start The Labs Registration Process Here!

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Avivit's Delighted Clients

Avivit has been a huge asset to my business. Her guidance on how to market a private mental health practice has truly helped my business develop. She is responsive and provides practical steps to get results. I'd highly recommend her to anyone looking to grow their business skillset.

Avivit has been invaluable in helping me to start my private practice. Her thoughtful, individualized approach has been extremely helpful in putting me on the right path. She is both knowledgeable and supportive; for me, this has been the right combination to help me move forward and shape the vision of what I want the practice to be. Thank you!

Avivit is awesome! She helped me organize my thoughts around marketing my private practice, and the actions steps she provided in our very first session made a huge difference. I'd highly recommend!

Leadershop Opportunities

Do you have a passion for teaching, mentoring, or training? Would you like to offer a professional training or personal development workshop for Jewish therapists? What about a cultural competency training for non-Jewish clinicians and others who work in mental health? Be supported to whatever level you need and teach your passion to a global community. Click here to share your idea/course and we’ll be in touch!